Most startups either don’t build the right product, or spend too much of their resources on development without getting feedback from real clients. Instead of launching quickly and iterating, many startups prefer to release new products only once they are “perfect.”
Startups often overlook media channels, losing opportunities to understand and connect directly with their customers or clients. Marketing efforts can be painful, expensive, and hard to understand. These problems translate to less revenue, lower margins, and fewer customers.