Magma Partners Invests in Altis to Turn Car Dealerships into Lenders

We’re excited to back Luiz, Pedro, and Eduardo as they build Altis, the infrastructure that enables car dealerships and resellers to offer financing directly to their customers through embedded lending.

Car dealerships in Brazil do most of the heavy lifting in car sales, handling inventory, customer acquisition, and even loan coordination. However, when it comes to financing, they rely almost entirely on traditional banks. These banks take the lion’s share of the profits, often earning over 60% of a vehicle’s margin just by providing the loan. With Brazil having some of the highest banking spreads in the world, both dealerships and consumers suffer losses.

Altis is changing the equation by providing dealerships with the infrastructure, tools, and credit know-how to lend directly. Altis transforms dealerships from financing middlemen into actual lenders, helping them unlock higher margins and build stronger customer relationships.

Altis is building the future of car financing in Latin America, starting with Brazil’s $60B auto loan market. Altis goes beyond software, offering the credit infrastructure and operational support that dealerships need to succeed. It’s building the rails that allow dealerships to participate in the upside of the loans they help originate.

The team has a strong founder-market fit. Luiz, Pedro, and Eduardo have deep experience as operators in fintech, credit, and mobility in Latin America. Luiz sold his last startup to Creditas. Pedro led credit at Mercado Libre and built the financing arm at Kavak. Eduardo worked on new revenue and financial product initiatives at Gringo and Kavak.

We’re thrilled to join Luiz, Pedro, and Eduardo early on their journey to give car dealerships the tools to own their lending and capture more of the value they create.