Charge US Prices with Latin American Costs
My latest El Mercurio column is about one of the business lines that we love to invest in at Magma Partners: companies that have their tech teams in Latin American, but sell into the US market. A version of this post originally appeared in Spanish as a column in El Mercurio, with the title Startups: vender a precios de Estados Unidos con costos chilenos.
The internet’s magic is that you can connect anywhere with any part of the world from where ever you are. We notice it when we talk with friends living in other countries, connect on social media, look at photos from around the world and keep up to date with the latest news from all corners of the world. We’re really living in a global world.Tech startups are also global. A startup’s market can be the entire world from day one. But many Chileans only think about technology businesses from the US and Europe that have gotten to the Chilean market.We’ve all heard about foreign startups that sell into the chilean market and many chileans have made purchases from sites like Amazon, Asos, Book Depository,Aliexpress and more. But the vast majority think it’s impossible to do the opposite: sell in the US from Chile.
Read more about how we see selling to the US market from Latin America as one of the biggest opportunities in Latin America. If you're an entrepreneur thinking about this business model, we can help you. We'd love to hear from you!