Magma Partners Invests in EventTech Startup Rebus

Rebus is an event app builder driven by artificial intelligence that is designed to boost attendee engagement and event revenue. In events managed by Rebus, event organizers experienced an average boost in revenue of up to 45% through Rebus’ ancillary sales techniques.

Rebus works by creating individually tailored app experiences for event attendees based on the content of the event, uploaded into Rebus by the event organizers. The organizers can create an app without programming in around three minutes.

The company was founded by Juliana Villalba Torres and José H Berrio Trujillo  in April 2016. They are currently based in Colombia and the US, with offices in Bogotá and New York.

Magma Partners invested in Rebus’ Seed round alongside Quake Capital Partners.

Rebus’ technology identifies up to one million new Ancillary Revenue opportunities for each event it manages, helping companies to reach more customers and build their businesses.