Q&A with Marta Forero: The UBits Story
Described as the ‘Netflix for corporate training’, the e-learning platform UBits has enabled more than 80,000 individuals at 70 companies across the region to develop their business skills through online courses in management, marketing, customer services, and much more.
Marta Forero, the co-founder of UBits, was the only Latina woman in her YCombinator cohort. Her success in the Latin American startup ecosystem and the YCombinator accelerator program shows how she continues to break barriers for women in the Latin American tech industry. She explains some of the lessons she has learned from her experience starting a company and what it is like being a female founder in Latin America.
What is UBits?
Ubits is a Colombian corporate learning platform that provides online business courses, called ‘Bits’, for large corporations in Latin America, including classes on marketing strategies, sales, and customer service. UBits currently has over 10,000 enrolled students and more than 200 e-courses available online.
The courses are taught in Spanish across Colombia, Peru, and Mexico, and UBits is now the largest online business learning platform in Latin America.
How did UBits become the company it is now?
Marta and her co-founder Julián Melo share a passion for education and have experience in business management and corporate strategy. They saw an opportunity in the market for a corporate training platform which would help large companies to train their employees in basic aspects of business.
The company was founded in 2013 when the founders started building the platform and attracting businesses. They worked closely with a corporate bank to assess how to best develop the platform in regards to employee training needs. In 2018, UBits was accepted in YCombinator and the platform has since grown significantly as more businesses adopt the e-courses.
What has been your experience working with Magma Partners?
Magma Partners invested in UBits in 2019 following a $2M Seed round led by Spectrum 28 and GE32 Capital. Together with this investment, the Magma funding helped UBits to further develop its technology and broaden the range of e-learning courses available.
Marta states that the quality of the UBits courses is one of the most important aspects of the company, and the Magma investment enabled Marta and Julián to build a highly-skilled tech team to help them achieve this goal. This team has improved and developed the technology to ensure the highest quality of e-learning for their customer businesses.
Marta also mentions that Nathan Lustig, Managing Partner at Magma, helped them with advice and mentoring in certain aspects of early development. She says that he was always ready to help them out with any doubts or questions to ensure that they built the best version of UBits possible.
What is the most important lesson you have learned through your experience with UBits and as a female entrepreneur in Latin America?
Although perhaps a cliché, Marta expresses the need for women in business to believe in themselves and to break free of the barriers set before them in the startup ecosystem. She says that if you believe in yourself, you will be surprised by what you can achieve.
Marta also expresses the importance of creating a community of like-minded people who will support and build each other up. She mentions how her own connections in the business world, especially the relationships with other female founders, have helped her overcome problems and have made her more successful through mutual learning and support.
What advice would you give to entrepreneurs looking to start their own company?
For Marta, the most important piece of advice is to work hard and believe in the process. Although it may take time, with hard work and dedication the results will soon start to show. She also says that one does not have to have a lot of experience to become a successful entrepreneur, merely a willingness to work for a dream and a belief in oneself. If there is drive and passion, Marta believes that anyone can create a successful business.
What is next for UBits?
UBits is constantly seeking to expand its reach across Latin America to more countries and businesses. As they consolidate their presence in Colombia, Mexico, and Peru, UBits is now looking for a way into the Chilean market. Ubits is also looking to raise another funding round towards the end of the year.