Founder Resources
How Magma Partners thinks about HR tech in Latin America
In this article, we share how we think about HR tech in Latin America: the three main types of HR tech startups we see, the common traps, and what we look for when investing.
Most startups copy other companies’ ineffective hiring processes, which look something like this:
Hiring like this is guesswork at best and a risky disaster waiting to happen at worst. There are better ways but most companies continue to use the old methods either because they don’t know about alternative methods, or think a more detailed process is not worth the time and effort. We suggest working with candidates before you hire them full-time, every time.
You shouldn’t have the same pre-hiring requirements for a potential C-level hire as a junior hire, but figuring out how to add even small paid projects before hiring someone full time is time and money well spent.
Even if you’ve followed our how-to interview guide, making hiring decisions based exclusively on how someone interviews is far from foolproof. As a16z’s Marc Andreessen says, “If you are super-scrupulous about your hiring process, you’ll still have maybe a 70% success rate of a new person really working out—if you’re lucky.” Most companies are not super-scrupulous, so even a 70% success rate is likely high for most startups.
Interviews are a conversation about the work, but importantly, they aren’t the work, which is why they can often be a false proxy. A false proxy is when you use the wrong indicator to make a judgment about something. Some examples of false proxies are:
Being good at interviewing is a false proxy. As Seth Godin says, “unless you’re hiring someone to be an interviewer, being good at interviewing is a false proxy.” Some people who are great interviewers will be great team members, others won’t. As Frank Slootman says, interviews are a sniff test. And your nose can mislead you.
In Latin America, hiring the wrong people is extremely costly. Each country has slightly different laws, but in Mexico, for example, if you decide to fire a full-time hire after one month, you have to pay them a minimum of 3 months of salary as severance. Investing a bit more time upfront with work projects or work sessions can help you avoid this turnover and is a worthwhile investment.
Startups want to hire two types of people:
You hire these two groups for different skill sets, so test them with different work projects before you hire them full-time.
High-slope people are curious, proactive, driven, and have follow-through. They usually aren’t experts in one area. You hire them for their attributes and potential for growth, not their expertise. Typically, they are early on in their career, but usually already in their second or third job.
Add async work projects to the interview process when you are hiring for junior roles where you want to hire high-slope people. Async projects have set deadlines but allow candidates to work flexibly within that period.
Ensure your work projects directly relate to the job so you can see first-hand if the candidate would do well in the role, an extension of a16z’s Marc Andreesen’s basic skills tests.
If you are hiring for a:
Use your best judgment for how many candidates you want to do work projects for you. If you’ve interviewed candidates, and don’t think they’ll be a good fit for the role after filling out a post-interview checklist, then don’t assign them a work project.
Try to make these projects small enough that a smart person who has a job and other responsibilities can get it done, but deep enough that you get enough information about the person to justify the work. Generally, work projects for junior people shouldn’t take more than a full day of work, so that the candidate can do it in their free time. Be sure to pay them fairly for their time.
Senior autonomous leaders are your direct reports to whom you can delegate important work and know it will get done well. You need to trust that senior autonomous leaders will deliver high-quality work, have good judgment, and that you work well together.
If you answer the 14 key questions before hiring executives, you should know exactly what you need from the executive you are hiring. After deep-dive interviews, schedule working sessions with finalist candidates to assess their judgment, work quality, and how you work together first-hand.
To plan effective working sessions with executive candidates:
What you work on during the working sessions will vary drastically depending on what you are hiring for. Here are some examples of working sessions:
Pay candidates for work projects that they do with you during the hiring process, even if you don’t hire them. Never ask for free work. I’ve seen cases where companies use their position of leverage to get free work out of candidates or assign candidates unpaid case studies that take 10+ hours of work to finish. I strongly disagree with making candidates do unpaid work. It’s exploitative and reflects poorly on company culture. It’s also likely counterproductive, as good candidates who can work anywhere probably don’t want to spend their free time doing unpaid work.
Before you start assigning projects:
There are three outcomes from work projects and work sessions:
In each of these three scenarios, you leave the work project with conviction on whether you want to hire the candidate or not.
For senior autonomous hires, you should have working sessions with 1-3 finalist candidates as a final step in the recruiting process. Working sessions are time-intensive, which is why they work, but also makes them expensive investments of your time. You need to interview well enough to narrow down your choices to 1-3 top candidates for the final working sessions.
For junior, high-slope hires, you can more freely assign work projects. Because work projects are async, they are much less time-intensive for you than working sessions. Work projects for junior roles should be integrated as part of the interview process, usually between your first, short interview, and longer interview. Never do deep-dive interviews with candidates whose work isn’t at the level you need.
Many hiring managers are resistant to adding candidate work to their interview process. Some argue that it can force the best candidates to self-select out of the process because they don’t want to go through the hassle of working with you before signing a full-time contract.
Others say that doing work and then not getting the job makes candidates resentful towards your company and is more likely to make unhired candidates badmouth you and your company. Work projects and sessions can hurt your interview process if you’re not clear with candidates about the purpose of the work the candidates are doing, give them too much work, or don’t pay them fairly. Each work project or session should be unique, based on the role you are hiring for. If you assign unclear or irrelevant work to candidates, they will get frustrated.
As your company grows, work projects become harder to scale. You need to train your team how to assign and judge work projects for more junior hires, or you will create a diluted interview process. If you realize that the work projects have become a hurdle that adds bureaucracy and pushes the best junior candidates out, rethink or completely get rid of work projects for junior hires.
Most startups I’ve seen stop doing working sessions for senior hires as time goes on. They are either “too busy,” or think that they can hire well enough through interviews and don’t need working sessions. Eliminating working sessions for senior hires almost always results in turnover, which at the leadership level, hurts team morale. The best companies with the best leadership teams always have some sort of working project as a final step in their interview process for senior hires.
Hiring people based on what they tell you in interviews isn’t a sustainable talent acquisition strategy, especially in early-stage companies where each hire is critical. Improving how you hire means getting more data points about candidates to help you make better decisions. As legendary poker player Annie Duke says in Thinking in Bets, “Improving decision quality is about increasing our chances of good outcomes, not guaranteeing them.” You can never guarantee that the person you hire will be an A player, but working with the person before you hire them will help you make a more informed decision. Work with people before you hire them, it’s better for you and better for the person you hire.